I help non-profits build lasting relationships with donors through strategic engagement initiatives. My expertise includes:

• Yearly Campaign Planning: Develop targeted campaigns to achieve annual fundraising goals aligned with the organization’s mission.
• Content Strategy: Crafting compelling messaging and annual content reviews to ensure consistency and resonance with donor audiences.
• Donor Segmentation: Identifying and creating specific donor audiences with unique strategies to engage and retain each group.
• Digital and Print Collateral: Designing and producing donor-focused materials, such as:
  • Newsletters
  • Impact reports
  • Appeal letters
  • Email campaigns
  • Social media content

Donor Retention and Engagement: Implementing strategies to foster long-term relationships, including:

‣ Personalized communication

‣ Recognition programs

‣ Stewardship reports

• Event Planning: Collaborating on donor-based events, annual galas, and fundraising campaigns to build connections and drive support.
• Online Giving: Streamlining donation processes, ensuring seamless transactions and convenient recurring giving options.
• Donor Data Analysis: Providing insights on donor behavior, tracking engagement metrics, and adjusting strategies accordingly.

By partnering with me, your non-profit can enhance donor retention, increase annual giving, and improve donor communication and stewardship.

Alongside your mailing efforts, effective email and ad campaigns are crucial for non-profit organizations to drive engagement, conversion, and retention. With my expertise, you can develop targeted strategies that resonate with your audience and amplify your online presence.

Targeted Email Marketing

My email marketing strategy focuses on crafting compelling subject lines, email copy, and calls to action that drive results. I build audience-driven email campaigns for specific donor segments, create introductory email campaigns for first-time subscribers and analyze engagement metrics to refine future campaigns.

Some key highlights of my email marketing expertise include:

• Audience-driven email campaigns
• A/B testing and optimization
• Email marketing automation
• Segmentation and personalization

Advertising Solutions

I leverage Google Ads Grant for non-profit organizations and social media advertising on platforms like Facebook, Instagram, and LinkedIn. My expertise includes ad copywriting, imagery, and landing page optimization to maximize conversion rates.

Key advertising highlights:

• Google Ads Grant management
• Social media advertising
• Ad copywriting and design
• Landing page optimization

Data-Driven Approach

As a certified Digital Donor Engagement Strategies professional through NextAfter, I bring expertise in data-driven strategies for optimal messaging, audience analysis, and email marketing segmentation. These strategies ensure that your email and ad campaigns are tailored to your audience’s needs and preferences.

By partnering with me, your non-profit can enhance email engagement, increase online donations, and develop targeted advertising strategies that drive meaningful results.

Effective social media presence is vital for non-profits to engage supporters, share their mission, and drive impact. With my expertise, you can leverage social media to amplify your message, build community, and inspire action.

Social Media Strategy

I develop tailored social media strategies, creating audience profiles and channel-specific plans that resonate with supporters. This includes:

• Crafting unique voice and tone guidelines for each platform
• Designing social media graphics and templates
• Producing engaging videos highlighting missional work

Content Creation

I excel at creating compelling content, including:

• Real-time photography and videography for social media publishing
• Live-stream content to connect with audiences
• Social media campaigns driving engagement and conversions

Campaign Development

I design and execute social media campaigns that spark engagement, drive traffic to landing pages, and raise awareness for your mission. Some key highlights include:

• Targeted advertising on Facebook, Instagram, LinkedIn, and Twitter
• Strategic hashtag campaigns
• Influencer partnerships

Collaboration and Planning

I work closely with partners to gather content, develop content calendars, and ensure consistent messaging across platforms. This includes:

• Coordinating with staff and volunteers for content contributions
• Conducting social media audits and analytics reporting
• Optimizing content for maximum engagement

By partnering with me, your non-profit can:

• Enhance social media presence and engagement
• Develop targeted campaigns driving conversions
• Build a strong online community supporting your mission

I create stunning graphics that resonate with your audience, including:

• Non-profit branding and logos
• Social media graphics and templates
• Print collateral (brochures, flyers, posters)
• Vector artwork and illustrations

Using Adobe Creative Cloud, primarily Illustrator and Photoshop, I craft visually appealing designs that engage and inspire. Occasionally, I utilize Canva for efficient graphic creation.

Some of my graphic design work has been featured in:

• Direct mailings to donors and supporters
• Social media campaigns
• Event materials
• Partnering magazines

Video Production Expertise

I produce high-quality videos that captivate and motivate, using:

• DSLR cameras and studio equipment
• Gimbals and drones for dynamic footage
• Professional editing software (Adobe Premiere, After Effects)

My video expertise includes:

• Video graphic templates and basic animations
• Mobile editing apps (Adobe Premiere Rush)
• Storytelling-driven video production

Visual Storytelling

Through graphic design and video production, I help non-profits tell compelling stories that:

• Capture hearts and emotions
• Inspire real-life action
• Communicate mission and impact

By partnering with me, your non-profit can:

• Elevate visual branding and identity
• Create engaging, story-driven content
• Inspire action and support

Let’s bring your non-profit’s story to life through captivating graphic design and video production.