TRANSFORMING HEALTHCARETHROUGH DIGITAL STRATEGY

Website Management for Healthcare

A healthcare organization’s website is often the first experience a patient has with a healthcare system. That’s why having a well-designed website is a crucial first step in providing medical information and services to patients.

My experience includes:

• Developing clear navigation pathways for users that simplify healthcare decision-making
• Creating clear and accessible content that can quickly answer patient questions
• Implementing search engine optimization (SEO) to improve visibility and discovery for every page
• Ensuring websites are HIPAA compliant to protect sensitive patient information
• Collaborating with healthcare teams and subject matter experts to meet patient and provider needs online
• Utilizing analytics and optimization to create strategic insights and understanding

By taking a patient-focused, user-centered approach to website management, I can help healthcare organizations:

• Enhance their online reputation and credibility
• Improve patient engagement and satisfaction
• Drive conversions and calls to action

Social Media Management for Healthcare

An effective social media presence is critical for healthcare organizations when it comes to creating meaningful connections with patients, families, and communities. My healthcare social media management approach focuses on showing empathy through active social listening and keeping people informed while building trust.

My experience includes:

• Defining target audiences and building a brand persona through social media
• Creating content calendars that promote service lines, organizational initiatives and news
• Creating clear policy and governance guidelines to ensure HIPAA compliance and care for patients and providers
• Leveraging analytics to track engagement, sentiment, and industry trends

Email Design and Management for Healthcare

Effective email communication is vital for healthcare organizations to enable personalized engagement with patients and providers. My approach to email marketing in the healthcare sector focuses on compliance, copy design and crafting messages for right audiences.

My experience includes:

• Creating email audiences and messages tailored specifically for them
• Designing responsive and mobile-friendly email templates that ensure a seamless user experience
• Implementing email marketing automation to further engagement and first-time subscribers
• Ensuring emails follow HIPAA-compliant practices to safeguard sensitive patient information
• Analyzing email metrics and A/B testing to inform and optimize email tactics, determine best send times and ultimately understand what is working

Leading Cross-Functional Content Alignment

As the content team leader at Methodist Le Bonheur Healthcare, I spearheaded the development and creation of comprehensive content calendars to align the organization’s marketing, communications, and web teams. Through monthly content planning meetings, I brought together stakeholders to ensure we, as an organization, had unified messaging, timing, and collaboration. My content planning strategy helped our organization:

• Unify messaging across channels
• Enhance patient engagement and outreach
• Ensure effective timing across all publications
• Improved team collaboration and productivity

Establishing Consistency Across Channels

As the content team leader at Methodist Le Bonheur Healthcare, I recognized the importance of standardizing content creation and the message we shared as an organization. I developed and implemented the organization’s comprehensive project templates, layouts, and guidelines to ensure consistency and quality.

Key Accomplishments:

• Created customizable project templates for blog posts, social media, email, and web content
• Established blog guidelines, including tone, voice, and formatting
• Crafted social media guidelines covering brand voice, hashtags, and engagement
• Utilized content approval workflows and systems to ensure accuracy across teams

Unifying Marketing Efforts for Maximum Impact

As the content team leader at Methodist Le Bonheur Healthcare, I wanted each campaign to be consistent across our websites, social media channels, and email communications. By aligning our marketing efforts, I ensured cohesive messaging across teams and focused on enhancing user experiences and creating clear messaging.

Key Accomplishments:

• Developed and implemented multi-channel campaign plans
• Collaborated with marketing teams to ensure consistent branding and messaging online and offline
• Optimized web, social media, and email content for a seamless user experience
• Designed calls-to-action (CTAs) to drive conversions and engagement
• Utilized analytics to create insights on effectiveness and what needed to change